See, the thing about Marvel Studios is this: they GET their properties. They get that Tony Stark has to be egotistical, but still likeable. They get that Thor isn't enough on his own - he needs Asgard and, yes, Loki. They get that Captain America needs to keep to the moral high ground, not simply follow orders.
And what else does Marvel Studios get? They get that the Guardians of the Galaxy have to be a bit on the campy side. The way cool, blow-stuff up, sexy but silly campy side.
Need proof? See trailer 2.
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